Vehicle Graphics for Fire / Water Cleanup and Restoration Companies in Orange County
Sometimes it is not the website or the word-of-mouth advertising that brings in clients. Case in point is PuroClean. This franchise is actually our next-door neighbor. While walking the dog, the owner stopped by one night to talk about our wrapped van that he saw sitting in the lot. He wanted to know if we also handle franchise vehicle graphics for fire and water cleanup and restoration companies in Orange County, CA. Of course, we do!
We set up a time to meet with our new client to discuss the specifics of the project. The vehicle that we would treat is a Mercedes Sprinter van. We designed vinyl decals and lettering for the vehicle. Our graphic artists did so in accordance with the franchise agreement that specifies the color selection of signage products and vehicle graphics. The products identify the company’s name, display the logo, add the tagline and offer some niche explanations that define PuroClean as the local go-to company for water, fire and mold damage restoration.
Understanding Franchise Signage
Owning a franchise is an excellent way of hitting the ground running in business. You capitalize on the company’s overall name recognition and brand awareness. Unless you are the first franchisee in your city or county, prospective customers are most likely already aware of the products or services you offer.
To facilitate this level of branding and advertising, it is crucial that the signage each franchise owner uses is identical. This not only refers to the wording but also to the color choice and symbol selection. Working with a full-service sign maker ensures that your products display Pantone-matched colors.
Top 3 Signage Mistakes Franchisees Make
Have you ever seen a sign, which you are familiar with, that seems to be slightly off? There are typically three reasons for this impression.
- Improper color match. Unless you work with a sign maker who understands color-matching techniques, there is a good chance that your products will be close but not identical.
- Spacing adjustments. While it may be necessary to make some changes to the spacing when working on a vehicle wrap, there should be no changes introduced to the interior or exterior signage. These products should display in an identical manner across the company’s operating area.
- Weathering. Even after receiving excellent products, display mistakes can happen. When a product is allowed to weather and fall into disrepair, it eventually fades and no longer looks like its counterparts.
Making Your Signage Work for Your Franchise
Contact our graphic experts to learn more about vehicle graphics for restoration companies in Orange County, CA, or for any other type of franchise that you might own. We work closely with the business office to get you the signs that you need. In addition, we handle signage refurbishing that ensures the products look as great in a decade as they do on the day you have them installed. By the way, if the office has sent you signage products and you need someone to install them, our technicians can do that, too.