Did you know that there are almost 450 listings for dentists in California’s Fullerton? To compete successfully for patient dollars, local professionals have to position themselves well. Nandini Murthy DDS is a premier dentist in the area. Located at 607 East Chapman Avenue in Fullerton, Dr. Murthy chose the location at the corner of Chapman and Berkeley to set up a practice. Staffed with seasoned professionals, this dentist offers a wide variety of prophylactic, emergency, standard treatment and aesthetic services to new and existing patients.
When it came time to stand out from the crowd of other oral health care providers, Dr. Murthy turned to Superior Signs and Graphics. We assessed the location and evaluated the amount of foot traffic that the office received on a daily basis. It quickly became clear that there were two major marker options that would benefit this professional: window graphics and a monument sign.
Marketing with Windowpanes
Window graphics for dental offices in Fullerton, CA, can be as varied as the needs of the professional that commissions them. In this case, we displayed the dentist’s name, the office’s phone number, the business hours and the fact that this office welcomes a wide variety of insurance plans. This pertinent information appeals to pedestrians who are walking past the clinic and wonder about the ease with which they could set up their own appointments. It is now not unusual to see folks walking in during business hours or programming the phone number into a smartphone for a call later on.
Alerting Motorists to the Presence of the Dentist’s Office
Do not underestimate the power of monument signs. For dental practices in Fullerton, CA, where a busy street is right in front of the office, these signs make the difference between a would-be patient who keeps driving and one who turns into the parking lot to inquire within about the availability of an appointment. In this case, we did an attractive sign that used a logo style element as well as Dr. Murthy’s name, location address, phone number and the designation of the practice as a family dentistry office.
Branding locally and beyond
It is interesting to note that this dentist also operates a practice in Santa Ana. We are intending to copy the window graphics for that particular location to serve the patients there. This supports the branding of the practice, which is crucial when doing business in a highly mobile society where your patients may travel longer distances and see both your home office as well as your satellite practice.
As more and more Californians are taking advantage of improvements in the health care law, dentists and other medical professionals are bound to see an increase in the number of appointments that new patients will make. Moreover, the beginning of a new year is also oftentimes a signal for those with dental insurance to take advantage of their coverage. Marketing locally with window graphics and other structural signage is highly effective and can fill up your appointment book. Contact us today for a free quote!