The CORE Advisory Group provides support for consumers who need to resolve disputes with lenders or simply educate themselves on health care laws and tax regulations. Located at 4590 MacArthur Boulevard in Suite #125, we had previously worked with this client to get a signage project started. Now, we were called back to finish the look of the lobby. The combination of signage solutions this client selected expertly explains how to brand an office with lobby signs and graphics in Orange County.
Branding Like a Pro
Focal wall wrap. This is the first thing the consumer sees when walking in. Due to the rough wall surface, we used a specialty cast vinyl with a matte laminate. It displays the custom blue color of the website and shows off the company’s name and logo. It is identical to the flyer cover the business uses.
Team picture print. Replacing a framed painting, this team picture is mounted to an acrylic board and fastened to an adjacent wall with brushed aluminum standoffs. It also displays the logo.
Frosted vinyl glass covering. The glass doors feature frosted vinyl window coverings that provide privacy. We reverse-cut the logo into the material, which perfectly contrasts with the frosted look.
Entry door label. Another branding opportunity is the entrance to the building. A black vinyl stripe above the entryway displays the white CORE name and logo.
What Makes This Lobby Pop
Repetition is the mother of all learning. Look closely at signs and graphics for offices in Orange County, and you will notice that companies try to repeat their name and logo displays as often as possible. Yet the CORE team succeeded at showing off this image combination in a variety of ways. Rather than relying on only one type of marker product, the branding takes place across a suite of products. Repetition is enhanced but does not bore the eye. Instead, it provides the eye with a visually attractive recurrence of an image against a breadth of backgrounds.
Making This Technique Work for You
Contact the professionals at Superior Signs and Graphics to discuss your branding needs. We work with you to discover the right media for the space. This may include vinyl window graphics, artwork, wall murals or wraps as well as decals that you might use on literature holders and similar furnishings. When your space permits, consider the addition of retractable banner stands that educate your clients about your products and services while also offering you another branding opportunity.
Our graphic artists can include the artwork that you already have on file, convert current wall coverings into branding tools or put together a completely new signage suite that overhauls the overall look and feel of your space. In this case, we take inspiration from the branding materials that you have used thus far and then go beyond their usage to create a visually appealing and highly functional office setup. Best of all, we can accomplish all this on your budget. Contact us today to get started on your order.