Do you remember when we did the van wraps for the American Martial Arts Academy? This business operates in Fullerton and Placentia. It focuses on teaching children martial arts as well as character development. Our graphic artists designed the wraps for their two vans. We also created their window graphics and exterior sign facing at one location. When the company purchased another vehicle, the management team contacted Superior Signs and Graphics once more to discuss new vinyl van graphics for businesses in Fullerton, CA.
Focusing the Message of a Vehicle Wrap
For the new van, the company did not need the same wrap that we installed for the other vehicles. Although the management team wanted similar coverage of the product, which calls for a three-quarter wrap with a perforated vinyl window covering, the focus of this design would be on the after-school karate program.
When you compare the designs we put together almost two years ago with the new layout, you see the similarities of the color backdrops. In this version, the after-school program notation takes precedence. Since the vans are used for picking up program participants, selecting this message makes the most sense – and provides an excellent marketing and branding opportunity.
Adding a Focused Wrap to Your Mobile Marketing Setup
If you already have vehicles that feature full or partial wraps, lettering or graphics packages, you know that mobile marketing is an effective method for communicating your branding messages. That said, consider covering your latest fleet vehicle with a vinyl product displaying a different message. There are several advantages to this practice.
- Local focus. Whether you operate in one location or have multiple branches in different cities, a wrap product that focuses on a local event, service or issue creates an engaging product for consumers in the area. It makes you stand out from the competition that keeps its messages more general.
- Seasonal information. Adapt your wrap to feature winter holiday, back-to-school or summer-related marketing messages. Frequently, it is possible to add extra graphics onto a standard wrap for these events. Doing so makes your business relevant during times that consumers are looking for the right shopping locations or service providers.
- Service introduction. Did you add a new service to your lineup? Perhaps you want to spread the word about an existing service that does not seem to get a lot of attention in your operating area. Doing so with the help of a wrap is effective and successfully informs your target demographic of another reason to do business with you.
Discuss Your Vinyl Product Design with the Experts!
Contact our graphic artists for more information on vehicle wraps as well as vinyl van graphics for businesses in Fullerton, CA. We work with you to put together a look that represents your company and alerts consumers to the availability of a particular product or service. Of course, if you prefer to keep the message a bit more generic for a broader appeal, we can help you with that, too. Call or email us today!